From American Eagle to Cracker Barrel, Americans are now creating wild conspiracy theories about minor company decisions.

Cracker Barrel’s recent logo redesign has sparked a heated debate, with many critics quick to call it just another example of “woke” branding. The company removed its iconic barrel and chair-sitting ...

A new study published in Research and Politics provides insight into how Americans conceptualize the term “woke.” While Democrats, Republicans, and Independents tend to agree on many of the attributes ...

Cracker Barrel has unveiled its first major rebrand in nearly 50 years, swapping out its old-fashioned logo and rustic interiors for a sleeker, more modern look. The company says the redesign honors ...