For decades, women’s sports were relegated to the back, not because audiences lacked interest, but because institutional support was hard to come by. Investment was minimal, media coverage was sparse ...

The founder of ONA Creative talks which female athletes are crushing social media, why reputation matters and where brands ...

Tis the season for championship titles, winning streaks and Hail Mary moves to secure one last chance at a spot in the ...

The US cosmetics brand will be the UK football team’s official back of shirt partner as it continues to invest in sports ...

Millions await the players of England's victorious team - and about time too! Chloe Kelly of England celebrates with the UEFA Women's EURO trophy after her team's victory in the UEFA Women's EURO 2025 ...

For many, the 2019 FIFA Women’s World Cup was defined by U.S. women’s national team forward Megan Rapinoe’s pink hair. For me, it was Marta’s red lipstick – a visual microphone for the Brazilian’s ...

Sponsors have not always flocked to women's sport, or targeted female fans, but they are now realising the potential of reaching women, and embracing femininity in sport.

For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...

Sumo is more than a sport in Japan; it's a sacred tradition. Women are still barred from the traditional ring, known as the ...

Beauty Dungdung shone bright with a robust brace as India's women's hockey team thrashed Thailand 11-0 in their Asia Cup ...